Critical Thinking The chapter section on the dark side of marketing discusses alcohol and smoking abuse, decep-tive

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Critical Thinking The chapter section on the dark side of marketing discusses alcohol and smoking abuse, decep-tive or other advertising that can have negative conse-quences, illegal activities, claiming credit for something someone else has done, and deliberately defacing or damaging goods. Try to think of five additional con-sumer activities which could also be included in the topic of the “dark side of marketing.” Describe each of your five and suggest activities for governments or mar-keters that would help decrease the problem.

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Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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