Critical Thinking The consumer decision-making process may be quick for some, but long and time consuming for
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Critical Thinking The consumer decision-making process may be quick for some, but long and time consuming for others. Either way, consumers may still experience cognitive dissonance after, post-purchase evaluation. What are the causes of cognitive dissonance?
What could consumers and marketers do to address buyers, anxiety and regrets?
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Related Book For
Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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