Critical Thinking The supply chain concept looks at both the inputs of a firm and the firms
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Critical Thinking The supply chain concept looks at both the inputs of a firm and the firms that facilitate the movement of the product from the manufacturer to the consumer. Do you think marketers should be concerned with the total supply chain concept? Why or why not?
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Related Book For 
Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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