Critical Thinking There are many products in the mar-ketplace that keep the same packaging year after year, even when there may be a newer best practice.

Take a look at the list of products below and think about the brand that you use. Write down any issues you have with the packaging of your preferred brand. Now think about a competitive brand in each category—do they have any benefits your package doesn’t have? What ways could your preferred brand’s packaging be improved? What benefits could the marketer hope to achieve if they took your suggestions?

a. A dozen donuts

b. Powder laundry detergent

c. Deodorant

d. Gallon of milk

e. Potato chips

f. Candy bar