Critical Thinking When we hear the word “quality,”

we typically think of durability and/or performance, but product quality is a much broader term. Do you agree that consumers perceive quality across the aspects indicated by Figure 9.3 or do most consumers use a relatively simple approach to assessing quality?

Think of some products that provide quality based on the aspects indicated in this model and discuss how an array of quality aspects may influence how the product is marketed and positioned.