Describe the differences in focus and in shopping experience for consumers among self-service retailers, fullservice retailers, and
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Describe the differences in focus and in shopping experience for consumers among self-service retailers, fullservice retailers, and limited-service retailers. In each case, how does the consumer interact with the retailer and what are the expectations of the consumer?
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Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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