Describe the steps in developing an advertising campaign. What is a creative brief? What is meant by

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Describe the steps in developing an advertising campaign. What is a creative brief? What is meant by the appeal, execution format, tonality, and creative tactics and techniques used in an ad campaign?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 03, 2024 02:03 AM

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Describe the steps in developing an advertising campaign. What is a creative brief? What is meant by the appeal, execution format, tonality, and creative tactics used in an ad campaign?
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Describe the steps in developing an advertising campaign. What is a creative brief? What is meant by

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Marketing Real People Real Choices

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