Describe the three levels of business planning: strategic, functional, and operational planning. Think about Disney and how
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Describe the three levels of business planning: strategic, functional, and operational planning. Think about Disney and how they would plan at the three levels.
Describe each level. Who do you think does the planning for each level? What do you imagine is covered in each of the three plans?
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Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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