Describe the three levels of business planning: strategic, functional, and operational planning. Think about Disney and how

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Describe the three levels of business planning: strategic, functional, and operational planning. Think about Disney and how they would plan at the three levels.

Describe each level. Who do you think does the planning for each level? What do you imagine is covered in each of the three plans?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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