Discuss the cultural relativity of the following statements about salespersons (excerpt from Hill et al., pp. 68-97):
Question:
Discuss the cultural relativity of the following statements about salespersons (excerpt from Hill et al., pp. 68-97): Our salespersons are very achievement oriented. Salespersons need patience to be successful. Our salespersons consider the source of Income, whether salary or commission, to be more Important than the size of Income. Our sellers should have definite call schedules and planned routes. Our salespersons are very time oriented. Our salespersons need a lot of supervision. Selling is a prestigious job in the country. Salespersons are regarded as future managers. A salesperson's social class can limit his/her contacts and effectiveness. Family connections often help salespersons in their work. A salesperson's religious beliefs can limit his/her contacts and effectiveness.
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Marketing Across Cultures
ISBN: 9780273757733,9780273757764
6th Edition
Authors: Jean-Claude Usunier , Julie Anne Lee