Discuss the following statements from Gannon (1994, pp. 5 and 68) on stereotyping: *Many Germans, for instance,

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Discuss the following statements from Gannon (1994, pp. 5 and 68) on stereotyping: *Many Germans, for instance, do not like to converse much during their meals. Germans will ordinarily begin their meals by taking a sip of beer or soda and then picking up and holding knives and forks throughout the meal, putting them down only when they are finished eating. For many Germans eating is a serious business that is not to be disturbed by trivial comments and animated conversation.' *Germans also frequent the symphony on a regular basis; the former West Germany with its population of 62 million boasts approximately 80 symphony orchestras... This societal and cultural love of music has produced some of the finest composers of classical symphonic music. In fact, many experts agree that the classical symphony reached Its highest level of attainment and maturity In the works of Haydn and Mozart.

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Marketing Across Cultures

ISBN: 9780273757733,9780273757764

6th Edition

Authors: Jean-Claude Usunier , Julie Anne Lee

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