Discuss the functional equivalence of the following products or consumption experiences. For this, choose countries/cultures with which
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Discuss the functional equivalence of the following products or consumption experiences. For this, choose countries/cultures with which you have familarity and experience and think in terms of benefits and those that are particularly emphasized in certain cultures:
(a) a bicycle:
(b) drinking a beer;
(c) red wine;
(d) a watch.
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Related Book For 
Marketing Across Cultures
ISBN: 9780273757733,9780273757764
6th Edition
Authors: Jean-Claude Usunier , Julie Anne Lee
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