Discuss the International transferability of the following assemblages (product, company, country of manufacture, brand name). Generic product

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Discuss the International transferability of the following assemblages (product, company, country of manufacture, brand name). Generic product Company name Brand name Made in Pizza Dr Oetker Computer chip Intel Pizza Rustica Pentium Drilling tool Bosch Car Daewoo Tomato sauce Mars Dolmio Fuchsschwanz Daewoo/Nexia The Netherlands Germany United States Spain South Korea Insecticide Bayer Baygon Germany AppendixLO1

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Marketing Across Cultures

ISBN: 9780273757733,9780273757764

6th Edition

Authors: Jean-Claude Usunier , Julie Anne Lee

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