Discuss the possible International extension of the following companies and/or brand names: Mller (German yoghurts) Barilla (Itallan

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Discuss the possible International extension of the following companies and/or brand names: Mller (German yoghurts) Barilla (Itallan pastas and cookles) Procter & Gamble Teysselre (French syrups) Kuoni (a Swiss tour operator) Schimmelpenninck (Dutch cigars and cigarillos) Ishikawajima Harima Heavy Industries (a Japanese Industrial equipment company) Rol des Montagnes (French dried mushrooms) Hewlett-Packard Douwe Egberts (a large Dutch food and tobacco company) Club Mditerranne (a French tour operator)

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Marketing Across Cultures

ISBN: 9780273757733,9780273757764

6th Edition

Authors: Jean-Claude Usunier , Julie Anne Lee

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