Discuss the relationship between a country's Image (through Its people, its history, Its political and social situation,
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Discuss the relationship between a country's Image (through Its people, its history, Its political and social situation, etc.) and the Image of products known to be made in this country.
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Related Book For
Marketing Across Cultures
ISBN: 9780273757733,9780273757764
6th Edition
Authors: Jean-Claude Usunier , Julie Anne Lee
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