Discuss the relative Importance, for segmentation purposes, of sociodemographic variables, such as age, sex, Income, habitat, etc.,

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Discuss the relative Importance, for segmentation purposes, of sociodemographic variables, such as age, sex, Income, habitat, etc., in comparison with cultural variables based either on nationality or values.

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Marketing Across Cultures

ISBN: 9780273757733,9780273757764

6th Edition

Authors: Jean-Claude Usunier , Julie Anne Lee

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