Ethics How do you think a companys behavior toward its customers and its community impact purchase? Have

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Ethics How do you think a company’s behavior toward its customers and its community impact purchase? Have you ever purchased (or not purchased) a brand because of what you knew about their environmental initiatives?

How about their stand and actions on controversial issues such as race or gender discrimination, political loyalty, or treatment of employees? What type of issues do you think could cause a decline in sales for a company?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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