Ethics Suppose that you had conducted an ethnographic research study on an ethnic community. After months of

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Ethics Suppose that you had conducted an ethnographic research study on an ethnic community. After months of living with the community members and participating in their real-life consumer activities, the research is now concluded. What ethical challenges did you likely face during the study, and how would you conduct a graceful exit?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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