Ethics You learned that puffery occurs when an ad makes claims about a product in advertising that cannot be proven true or untrue. Find and describe some examples of puffery in a magazine, online, or in a TV ad. What do you think is the likelihood of the ad causing consumers to buy a brand they would not otherwise buy for each? Discuss whether these types of ads should or should not be made illegal.

What is the positive side of such ads? What is the negative side?