Explain marketing analytics. What are digital marketing channels? Explain how digital marketing channels and marketing analytics help

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Explain marketing analytics. What are digital marketing channels? Explain how digital marketing channels and marketing analytics help marketers in decision making.

How might an A/B test be incorporated with the use of digital marketing channels and marketing analytics?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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