Explain the churn rate. Explain net promoter score (NPS). What is marketing ROI? What is marketing ROX?

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Explain the churn rate. Explain net promoter score

(NPS). What is marketing ROI? What is marketing ROX? Why is ROX a better measure than ROI? How do marketers measure ROX?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 02, 2024 09:10 AM

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Explain the churn rate. Explain net promoter score (NPS). What is marketing ROI? What is marketing ROX?

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Marketing Real People Real Choices

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