Explain the different stages in the evolution of the marketing concept. What is the triple-bottom-line orientation?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 02, 2024 10:00 AM

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Explain the different stages in the evolution of the marketing concept. What is the triple-bottom-line orientation?

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Marketing Real People Real Choices

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