Explain the four steps in distribution planning. What are the decisions that must be made in developing

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Explain the four steps in distribution planning. What are the decisions that must be made in developing distribution tactics? What is a channel leader, or channel captain? Explain channel power and channel conflict.

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 03, 2024 02:03 AM

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Explain the four steps in distribution planning. What are the decisions that must be made in developing

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Marketing Real People Real Choices

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