Find examples of cultural borrowing (In everyday life, In the press, In people's behaviour. In work as
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Find examples of cultural borrowing (In everyday life, In the press, In people's behaviour. In work as well as leisure activities, the arts, etc.).
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Marketing Across Cultures
ISBN: 9780273757733,9780273757764
6th Edition
Authors: Jean-Claude Usunier , Julie Anne Lee
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