Firms may seek the help of full-service or limitedservice advertising agencies for their advertising. Describe each. What

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Firms may seek the help of full-service or limitedservice advertising agencies for their advertising.

Describe each. What is an interactive, or digital, agency? What is an in-house agency? Explain what has led to an increase in in-house agencies in recent years.

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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