For Further Research (Individual) Do a little research and find an example of a company that started

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For Further Research (Individual) Do a little research and find an example of a company that started out selling its product exclusively online direct to consum-ers but has now expanded to B2B channels as well.

a. Why did the business opt to move into the B2B dis-tribution model in addition to online?

b. Has the move been successful for them? Why or why not?

Are there opportunities for the firm to expand distribu-tion even further in the future? Provide some ideas.

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Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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Question Posted: Jul 05, 2024 10:00 AM

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For Further Research (Individual) Do a little research and find an example of a company that started

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Marketing Real People Real Choices

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