For Further Research (Individual) Every year, niche or small-market products and services break into the mainstream and,

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For Further Research (Individual) Every year, niche or small-market products and services break into the mainstream and, temporarily, may become a significant and profitable trend if they are marketed in the right way. Using the Internet, find a good example and present your findings to the rest of the class.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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