For Further Research (Individual) For this assignment, you are going to act as a manual version of a software pro-gram that conducts sentiment analysis. First, you must locate a Facebook page for a popular brand you use or know of. you must make sure that the site includes com-ments from consumers. Select a sample of comments

(between five and seven that do not contain any explicit words or expressions) created by users in response to a specific brand’s post on their Facebook page. Copy the comments down and categorize the sentiment within each comment as “positive,” “negative,” or “neutral.”

Include what specific elements of each comment most clearly support your categorization of it (e.g., use of punctuation, context, inclusion of specific words, use of slang, etc.). What insights should a marketing manager responsible for the related brand take away from these comments? Develop a short presentation for your class.