For Further Research (Individual) Imagine you work for a shoe manufacturing company. On the Internet and among competitors, you notice a gradual but obvious shift in culture. Online NFTs (non-fungible tokens) are being brought out with new sneaker designs. The shoe community is embracing this new trend and seems eager to take part in it. However, your colleagues seem to be not bothered with the new trend. Write an internal memo to the employees concerning the situation. Explain the kind of effects these developments might have on your company and what the company could do to join the trend.