For Further research (Individual) In this chapter, we talked about how the ways in which a manufacturer or a major distributor uses pricing tactics in the distribution chain. Outline the main pricing tactics used an, where possible, find examples of how they work and their effect on sales. In each case, make sure you are clear about the specifics of the pricing tactic as well as when and how the tactic is used. Write a report on your findings and what they tell you about distribution chain pricing.