For Further Research (Individual) In this chapter, we talked about how airlines use yield management pricing to

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For Further Research (Individual) In this chapter, we talked about how airlines use yield management pricing to ensure that every seat is filled on every flight, thus maximizing profits. Go to the websites of at least two different airlines. Check the prices of a flight for each airline approximately three weeks from

“now.” Then, check the prices for the same flights in less than a week, in one week, and in two weeks.

Write a report on your findings and what they tell you about airline pricing.

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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