For Further Research (Individual) Some companies focus exclusively on consumer markets. Other companies solely focus on business-to-business. However, there are also numerous companies across different industries which serve both markets. Can you give examples of the following situations?

a. A company that has a focus on consumers but is expanding into business-to-business markets. Give a possible explanation for this initiative.

b. A company that focuses on both markets but is shifting its focus to only one. Give a possible explanation why.