For one of these websites, chose an entry point for a new lead to come in. This

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For one of these websites, chose an entry point for a new lead to come in. This could be subscription on an email list or a request for contact. From the entry, can you think of ways how they would go through the company’s sales funnel? Develop an overview of the sales funnel. Where do you think the leads are being nurtured and how? Why do you think this would be effective? Develop a presentation about your project and share the results with your class.

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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