For the following Industries/products, discuss to what extent: (a) a world consumer exists; (b) the product or
Question:
For the following Industries/products, discuss to what extent:
(a) a world consumer exists;
(b) the product or services offered are themselves global (similar worldwide); and
(c) the Industry itself can be considered as global: airines; tobacco; meat-based foods; sheets and pillows: pharmaceuticals.
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Marketing Across Cultures
ISBN: 9780273757733,9780273757764
6th Edition
Authors: Jean-Claude Usunier , Julie Anne Lee
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