How do marketersdefine product quality? Whatarethe dimensions of product quality? How has e-commerce affectedthe needfor quality product

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How do marketersdefine product quality? Whatarethe dimensions of product quality? How has e-commerce affectedthe needfor quality product objectives?

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Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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