How does the Individualism/collectivism difference have an Impact on the drafting of market research questionnaires? AppendixLO1

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How does the Individualism/collectivism difference have an Impact on the drafting of market research questionnaires?

AppendixLO1

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Marketing Across Cultures

ISBN: 9780273757733,9780273757764

6th Edition

Authors: Jean-Claude Usunier , Julie Anne Lee

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