How would marketers utilize the concept of consumer personality in promoting a fitness center? Do you think

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How would marketers utilize the concept of consumer personality in promoting a fitness center? Do you think the pitching of a negative self-concept in advertising is more convincing than pitching a positive self-concept?

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Jul 02, 2024 09:08 AM

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How would marketers utilize the concept of consumer personality in promoting a fitness center? Do you think

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Marketing Real People Real Choices

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