How would the success of entry into BRICS markets best be measured by marketersthat is, what metrics

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How would the success of entry into BRICS markets best be measured by marketers—that is, what metrics would be more useful than the typical metrics used in developed countries? Be creative and develop a list of several possible metrics that firms might use to measure their success in these new developing markets. Hint:

Keep closely in mind what firms hope to accomplish by increasing their presence and sales in those markets.

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Related Book For  book-img-for-question

Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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