How would the success of entry into BRICS markets best be measured by marketersthat is, what metrics
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How would the success of entry into BRICS markets best be measured by marketers—that is, what metrics would be more useful than the typical metrics used in developed countries? Be creative and develop a list of several possible metrics that firms might use to measure their success in these new developing markets. Hint:
Keep closely in mind what firms hope to accomplish by increasing their presence and sales in those markets.
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Related Book For
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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