In 2016, bottled water eclipsed carbonated soft drinks in sales. What could AB InBev learn from that

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In 2016, bottled water eclipsed carbonated soft drinks in sales. What could AB InBev learn from that industry’s experience and the strategy executed by market leaders Coca-Cola and Pepsi?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 02, 2024 10:00 AM

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In 2016, bottled water eclipsed carbonated soft drinks in sales. What could AB InBev learn from that

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Marketing Real People Real Choices

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