In certain countries, smuggling is fairly legitimate: customs officers are not very concerned with arresting smugglers, consumers

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In certain countries, smuggling is fairly legitimate: customs officers are not very concerned with arresting smugglers, consumers buy smuggled products knowingly, and smugglers are known by everyone for what they do. Why and under which circumstances is this so? What are the consequences of smuggling being accepted as a legitimate activity?

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Marketing Across Cultures

ISBN: 9780273757733,9780273757764

6th Edition

Authors: Jean-Claude Usunier , Julie Anne Lee

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