In Class, 10–25 Minutes for Individuals You have decided to open your own business after graduation—a local coffee shop and bookstore combination in a location near your school. You understand that you have competition in the marketplace and are begin-ning to think about how to design the atmosphere to attract both college students and other customers from the local community. Develop a detailed plan for how you will use the concept of retailtainment to assist in creating the image you desire.