In Class, 10–25 Minutes for Teams Assume that you are a marketing consultant employed by a local art museum. The museum hopes to increase the number of individuals who visit the museum. As a marketing expert, you know that there are issues involving product, price, promotion, and place (distribution) that are important in selling both physical products and intangibles.

Next week you have an opportunity to speak to the directors of the museum. What product, price, promotion, and place recommendations would you have for “Marketing a Museum?”