In Class, 1025 Minutes for Teams Select one of the following products that you all use.

Question:

In Class, 10–25 Minutes for Teams Select one of the following products that you all use.

• Shampoo

• Toothpaste

• Deodorant

• Flavored water

• Athletic or running shoes Discussthe product among the members of your team.

Make a list of the different product attributes each per-son uses in selecting their favorite brand or brands. Wasit the fragrance, the shiny hair you have when you use it, or something else? Now, assume you are a marketing con-sultant.

Based on this information, develop a recommen-dation to the firm for a new product that you believe would be successful. Develop a complete description of the product and why you are recommending it.

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Related Book For  book-img-for-question

Marketing Real People Real Choices

ISBN: 9780136810384,9780136810490

11th Edition

Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart

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