In Class, 1025 Minutes for Teams Select one of the following products that you all use.
Question:
In Class, 10–25 Minutes for Teams Select one of the following products that you all use.
• Shampoo
• Toothpaste
• Deodorant
• Flavored water
• Athletic or running shoes Discussthe product among the members of your team.
Make a list of the different product attributes each per-son uses in selecting their favorite brand or brands. Wasit the fragrance, the shiny hair you have when you use it, or something else? Now, assume you are a marketing con-sultant.
Based on this information, develop a recommen-dation to the firm for a new product that you believe would be successful. Develop a complete description of the product and why you are recommending it.
Step by Step Answer:
Marketing Real People Real Choices
ISBN: 9780136810384,9780136810490
11th Edition
Authors: Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart