In order to compete with online companies, many retailers have resorted to activities that their online competitors
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In order to compete with online companies, many retailers have resorted to activities that their online competitors cannot match. What is meant by experiential shopping and retailtainment?
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Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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