Indicate how the following products and services are loaded with time. In terms of time used in
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Indicate how the following products and services are "loaded" with time. In terms of time used in consumption, time-saving device, durability, waiting time, seasonality, time projections in the past and the future, etc. (as an example, Box 7.1 describes the time load In life Insurance pollicles):
(a) a dishwashing machine;
(b) a haircut;
(c) obtaining cash from your bank;
(d) spending two-week vacations at Club Mditerrane;
(e) fresh orange juice versus dried orange juice (.e., concentrated powder).
AppendixLO1
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Marketing Across Cultures
ISBN: 9780273757733,9780273757764
6th Edition
Authors: Jean-Claude Usunier , Julie Anne Lee
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