Indicate how the following products and services are loaded with time. In terms of time used in

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Indicate how the following products and services are "loaded" with time. In terms of time used in consumption, time-saving device, durability, waiting time, seasonality, time projections in the past and the future, etc. (as an example, Box 7.1 describes the time load In life Insurance pollicles):

(a) a dishwashing machine;

(b) a haircut;

(c) obtaining cash from your bank;

(d) spending two-week vacations at Club Mditerrane;

(e) fresh orange juice versus dried orange juice (.e., concentrated powder).

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Marketing Across Cultures

ISBN: 9780273757733,9780273757764

6th Edition

Authors: Jean-Claude Usunier , Julie Anne Lee

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