Is there a 'modern' lifestyle, common to many cultures around the world? How could it be described?

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Is there a 'modern' lifestyle, common to many cultures around the world? How could it be described? What could be its principal raisons d'tre?

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Marketing Across Cultures

ISBN: 9780273757733,9780273757764

6th Edition

Authors: Jean-Claude Usunier , Julie Anne Lee

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