List basic attributes of a perfume at the three levels (physical, service and symbolic). Indicate how the
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List basic attributes of a perfume at the three levels (physical, service and symbolic). Indicate how the interpretation of symbolic attributes of perfumes may differ cross- culturally.
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Related Book For 
Marketing Across Cultures
ISBN: 9780273757733,9780273757764
6th Edition
Authors: Jean-Claude Usunier , Julie Anne Lee
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