Lululemons competitor Nike has tried experiential retail formats, including its Nike Live stores (see https://news. nike.com/news/nike-live-launches-in-long-beach-andtokyo). Compare

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Lululemon’s competitor Nike has tried experiential retail formats, including its Nike Live stores (see https://news.

nike.com/news/nike-live-launches-in-long-beach-andtokyo). Compare the Lululemon and Nike approaches and evaluate the effectiveness of the two approaches.

Which strategy best promotes customer engagement with its company’s brand?

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Marketing Real People Real Choices

ISBN: 183983

11th Global Edition

Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart

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Question Posted: Jul 03, 2024 02:03 AM

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Lululemons competitor Nike has tried experiential retail formats, including its Nike Live stores (see https://news. nike.com/news/nike-live-launches-in-long-beach-andtokyo). Compare

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Marketing Real People Real Choices

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