The success of a blockchain approach is largely dependent upon the cooperation of the many parties in the ad buying process What arguments could Nestl and other likeminded companies use to convince reluctant intermediaries to get on board with a blockchain strategy ...

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The success of a blockchain approach is largely dependent upon the cooperation of the many parties in

Question:

The success of a blockchain approach is largely dependent upon the cooperation of the many parties in the ad buying process. What arguments could Nestlé and other likeminded companies use to convince reluctant intermediaries to get on board with a blockchain strategy?

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