To be effective in strategic planning, a firm must be transparentsharing the big picture with employees is
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To be effective in strategic planning, a firm must be transparent—sharing the big picture with employees is critical to achieving success at the lowest levels of planning.
What issues do you think might arise if a company decides not to fully share its strategic plan details with employees? How might this impact functional planning?
How about operational planning? Why do you think it is important that all three areas of planning are aligned?
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Related Book For
Marketing Real People Real Choices
ISBN: 183983
11th Global Edition
Authors: Michael Solomon ,Greg Marshall ,Elnora Stuart
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