Weigh the positive and negative features of a business that mixes some franchisees with company-owned outletsand describe

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■ Weigh the positive and negative features of a business that mixes some franchisees with company-owned outlets—and describe why most franchising systems evolve to this mixed form

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Marketing Channels

ISBN: 9780817642891

7th International Edition

Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary

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