Weigh the positive and negative features of a business that mixes some franchisees with company-owned outletsand describe
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■ Weigh the positive and negative features of a business that mixes some franchisees with company-owned outlets—and describe why most franchising systems evolve to this mixed form
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Marketing Channels
ISBN: 9780817642891
7th International Edition
Authors: Anne Coughlan , Louis W. Stern , Adel I.El-Ansary
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